Payment links have become one of the simplest and fastest ways to collect payments for businesses and individuals who do not have an online store or a dedicated website. With the rise of selling through social media and messaging apps, customers no longer need to enter complex platforms to complete a payment. Instead, they can pay instantly through a link sent within seconds via WhatsApp or any other digital channel. In Jordan, this type of payment solution is a practical choice for small businesses, service providers, and social media sellers. It saves time and reduces technical complexity. In this article, we explain everything you need to know about payment links and their future in Jordan.

What Are Payment Links?

Payment links are a digital payment method that allows a merchant or service provider to create a customized payment link and send it directly to the customer through any digital communication channel.

Once the customer opens the link, they can complete the payment easily without visiting an online store or using complex systems.

This makes payment links ideal for businesses that rely on direct communication or social media sales.

How Do Payment Links Work?

Payment links work by generating a link that includes the invoice amount and payment details. The link is then sent to the customer via WhatsApp, email, or social media.

When the customer clicks the link, they are redirected to a secure payment page where the transaction is completed in a few simple steps.

After payment is completed, both the merchant and the customer receive instant confirmation.

The transaction is automatically recorded in the system, which makes payment links an easy and organized solution without the need for a website or a full payment gateway.

Using Payment Links via WhatsApp and Social Media

Using payment links through WhatsApp and social media has become a practical way to simplify collections, especially for businesses that rely on direct conversations with customers.

Instead of requesting bank transfers or sharing banking details, merchants can send a ready payment link directly in the chat. This makes the payment process faster and clearer. Key benefits include:

• Faster payment collection without the need for an online store

• Easier payments using platforms customers already use daily

• Fewer steps to complete the payment

• Better customer experience and higher chances of completed purchases

• Easy tracking and organized payment records

Benefits of Payment Links for Small Businesses

Small businesses depend heavily on speed and flexibility when collecting payments, especially when operating without an online store or complex systems.

Payment links offer a practical solution that allows businesses to complete sales easily through any communication channel. Key benefits include:

• Getting paid without a website: Receive payments without building an online store or payment gateway

• Easy to use: Create and send a payment link within seconds via WhatsApp or social media

• Faster cash flow: Reduce the time between delivering a service and receiving payment

• Lower costs: Avoid the cost of building and maintaining an online store

• Better customer experience: Simple and clear payment steps encourage completion

• Flexible use: Suitable for one-time sales, custom orders, and on-demand services

With these advantages, payment links have become an effective tool that supports small business growth without unnecessary complexity.

Common Use Cases for Payment Links in Jordan

Over the past few years, payment links have become widely used in the Jordanian market, especially by businesses that rely on direct customer communication or do not have online stores. Common use cases include:

• Freelance service providers: Trainers, designers, and consultants send payment links after agreeing on a service to speed up collections

• Small clinics and service centers: Sending payment links to confirm bookings or collect partial payments before appointments

• Social media selling: Home-based businesses and online pages complete sales directly through chat conversations

• Installment or partial payments: Sending a payment link with a specific amount for each installment

• Remote payments: Ideal when customers cannot visit in person, such as delivery services or custom orders

These use cases help businesses and individuals reduce delays, simplify collections, and improve customer experience without complex infrastructure.

From here, eFAWATEERcom stands out as one of the most trusted and officially approved digital payment solutions in Jordan.

Through the eFAWATEERcom system, businesses can enable bank-based payment links using IBAN, allowing customers to pay instantly from different banks and platforms in a secure and regulated way.

This makes eFAWATEERcom a strong option for businesses looking for a structured, reliable, and regulated solution for payment links in the Jordanian market.

How Secure Are Payment Links?

The security of payment links depends on the provider and the technical infrastructure behind the service.

When trusted platforms are used, payments are processed through encrypted and secure pages, with every transaction recorded instantly, reducing fraud risks.

Payment links also eliminate the need to share sensitive financial information in chats. Instead, data is entered within a protected payment environment, making this method safe when offered by an approved provider.

eFAWATEERcom is a clear example of secure and reliable payment links in Jordan. The platform is officially approved and operates under the supervision of the Central Bank of Jordan, ensuring high standards of governance and data protection. This makes it a trusted option for both businesses and individuals.

The Future of Social Payments in Jordan

Social payments in Jordan are growing rapidly as social media platforms become direct sales channels, not just marketing tools.

This shift has changed how purchases are completed, with customers expecting to pay within the same conversation without extra steps. Key trends shaping the future of social commerce payments include:

• Growth of chat-based selling through WhatsApp and social platforms

• Increased use of payment links as the easiest way to get paid without an online store

• Greater trust in digital payments with the spread of licensed solutions

• Deeper integration with national banking systems for faster and safer payments

• Simpler customer journeys with fewer steps between choosing and paying

With this direction, national solutions like eFAWATEERcom play a key role in supporting the future of social payments by providing a secure and trusted infrastructure that enables easy bank-based payment links aligned with Jordanian regulations.

FAQs

How does payment via links work?

The merchant creates a payment link with a specific amount and sends it to the customer via WhatsApp or another channel. The customer opens the link, completes the payment on a secure page, and receives instant confirmation.

Are payment links safe?

Yes, when using trusted and approved platforms, payments are processed through encrypted pages without sharing financial data in conversations.

Can payment links be used without an online store?

Yes, payment links are ideal for collecting payments without a website or online store, especially for direct and social media sales.

What types of businesses benefit from payment links?

Small businesses, service providers, home-based projects, and businesses that rely on direct customer communication.

Can payments be tracked when using payment links?

Yes, digital payment systems provide clear transaction records that make tracking and accounting easy and accurate.